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UPSIDE is located in Business Bay, the contemporary business district of Dubai, minutes away from Burj Khalifa, Dubai Canal, the Financial District and Dubai`s creative hub, D3. Business Bay's dynamic atmosphere appeals to a significant number of professionals leading international and local businesses. Additionally, its advantageous location near Downtown Dubai, Sheikh Zayed Road, and other major highways presents an attractive investment opportunity.
8 MINUTES FROM THE DIFC
7 MINUTES FROM METRO STATION
8 MINUTES FROM THE BURJ KHALIFA
5 MINUTES FROM THE DUBAI MALL
UPSIDE is a community driven, hassle-free living experience where people can connect, belong and grow. The lifestyle residential community has been designed to inspire connected living and growth amongst like minded individuals. Elegantly constructed, the distinctive character of the community is further enhanced by carefully selected materials and superior finishes. Exquisite interiors elevate the modern design flourishes, and awe-inspiring views of Burj Khalifa and the Dubai Water Canal only add to the charm of this spectacular location.
BENEFITS
At UPSIDE life comes with no strings attached. A flexible contract and an all- inclusive bill give access to an entire ecosystem of services and amenities.
A Dubai family developer with a proven track record of delivering unparalleled quality.
UPSIDE is a venture of SRG Holding Limited, one of Dubai’s leading and most renowned property developers - an iconic name in the property development landscape. To date, we have developed an exceptional 10 million sq ft. SRG operates across all facets of real estate, including project development, facilities management, sales, and leasing. As a leading family-owned business with a legacy spanning over five decades, we have achieved sustainable growth by integrating aspiration with innovation while maintaining our core values and guiding principles. Through time, we have expanded our assets, operations, and partnerships globally while upholding deep-rooted values of integrity, tradition, trust, and customer satisfaction. At SRG, we build purposefully and above all with unparalleled quality and luxury.
Total Units : 527
Studio - 413 Units
1 Bedroom - 111 Units
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Upside Living is not just a residential development — it is a lifestyle destination that combines modern design, community living, and long-term value. Developed by SRG Holding, this project reflects Dubai’s vision for premium urban spaces that attract both end-users and international investors.
The community of offers a blend of tranquility and connectivity, making it ideal for families, professionals, and retirees. With excellent transport links, proximity to shopping destinations, and access to schools and healthcare, the area is well-suited for a modern lifestyle in Dubai.
For investors, Upside Living delivers competitive rental yields and strong appreciation potential. With Dubai’s growing real estate market, demand for high-quality developments in continues to rise, ensuring that your investment remains valuable in the long term.
Choosing Upside Living means securing a property backed by a trusted developer, in one of the most promising areas of Dubai real estate. Whether you are looking for a forever home or a profitable investment, this project offers an excellent opportunity.